Microsoft Acquires Multimap

The news this morning out of the UK is that Microsoft has agreed to buy Multimap for approximately 50 million $50M (updated from earlier number).

Multimap owns a maps website aimed at consumers that attracted more than 4 million unique users in the UK last month, according to Nielsen NetRatings, the market researchers.

The figures place the site second in the field in the UK sandwiched between the market leading Google Maps, which attracted about 11 million users, and the third-placed Google Earth. Microsoft’s current mapping effort, Live Search Maps, languished in a distant fifth place, with about 868,000 users.

I’m not sure what this will mean for developers, but it is probably a really great move for Microsoft competing against the Google.

Multimap will operate as a wholly owned subsidiary of Microsoft as part of the Online Services Groups and the Microsoft Virtual Earth and Search teams.


Sanchez offers up big money to buy out Multimap


December 12, 2007