Gis As a Marketing Term

Am I the only one who thinks the term GIS has become less valuable because it is thrown around like the cloud” and web services”? Heck the first 3 Google search results go to a company, not Wikipedia. That’s some serious marketing SEO.

As I’m starting up my own consulting company, I’ve noticed that it’s hard not to just say you do GIS and not explain what it is. Soul searching on what you actually do is a great way to get started. Say tuned…

Marketing DorkMarketing Dork

Cartoon by: Hugh MacLeod


Tags
Thoughts

Date
February 26, 2013