GIS as a Marketing Term

Am I the only one who thinks the term “GIS” has become less valuable because it is thrown around like “the cloud” and “web services”? Heck the first 3 Google search results go to a company, not Wikipedia. That’s some serious marketing SEO.

As I’m starting up my own consulting company, I’ve noticed that it’s hard not to just say you “do GIS” and not explain what it is. Soul searching on what you actually do is a great way to get started. Say tuned…

Marketing Dork

Cartoon by: Hugh MacLeod

  • Chris MacWhorter

    So true, so true… because in the end we all answer to either professional administrators, comptrollers, or mindless elected officicals anymore. The one nice thing about ESRI is that their CEO, or whatever Jack is, actually grasps what the company does. But now Spatially Adjusted should give a challenge into that market…

    • James Fee

      Well Jack does what Jack does. I don’t begrudge him in the least bit. I’m already consulting on his products again so you have to be practical. That said, we as an industry don’t do a very good job of saying what we do.

      • Chris MacWhorter

        No, I actually think he does great job managing a 40 year, what $700 million a year in sales, software company. I think the overall problem is that ‘GIS’ is now becoming like ‘engineering’, an ambiguous term covering whatever needs to be done by the technically sophicsticated crowd in the office. Huge difference between a setting up a GeoServer web mapping and analyzing the geographical portion of a NEPA analysis for a Federal project.

  • Don Meltz

    I don’t “Do GIS”, I “Use GIS” – in my work as a planner. I use GIS for analyzing geospatial data and communicating the results through online, and yes, printed maps. That’s as close as I’ve been able to come to a comprehensible explanation, anyway :-)