ESRI in the Blogosphere
Its been a little over a month since I made my post about ESRI and the blog PR battle and I wanted to take another look to see how far they have progressed since then. The previous blog post looked at how often the keyword “esri” was mentioned in blog posts vs “google earth” so I again visited Blogpulse. The previous graph looking at ESRI and Google Earth is below.

Compare that with the latest graph showing just ESRI and Google Earth:

You still see that spike that Google Earth had right after its release, but now it has leveled off. ESRI has actually risen since then, still below Google Earth but at a much higher level than before Google Earth was released. If we narrow the time down to the last month, you see a better look without that spike.

What about ESRI on its own? Well lets look at the last 6 months:

Even if you take out that spike right after the User Conference, you can see that there are many more people talking about ESRI. You can’t really compare ESRI against companies such as Google and Microsoft, but lets take a quick look at Intergraph and MapInfo.

I’ll revisit this again at the end of the year and we’ll see if there has been any more progress. One month isn’t that long to determine trends so we’ll want to check back to get a better read on the ESRI blog state.
In researching this again, I stumbled across a very interesting blog called Data Mining which is sort of a GIS/Mapping/Statistics/Search/Blog Blog. Very good reading if you ask me. I’ve subscribed and I can’t believe I didn’t know about it sooner because there was some love for my previous post. Just goes to show, you’ll never know where you’ll see GIS these days.


James: Great post! You beat me to this, I’ve been meaning to do something similar. Data Mining, by the way, is the work of Intelliseek/BlogPulse analyst Matthew Hurst. He’s brilliant and I love his blog.
In fact, I found your post because we were mentioned together today by Matt.
You might also look at posts that contain both “ESRI” and “Google Earth” to get an idea of how much cross-pollination is going on. I am also surprised to find that there has been little effect on the term “GIS”.
Keep up the good work!
-Matt
I did look at the GIS term and I think it is just too general to use (people use GIs as in military personnel).
Matt Hurst’s posts are just wonderful. I’m sorry it just took me this long to find him.